Operators in certain regulated markets are now held responsible for their affiliate's
marketing strategies but the sheer volume of pages that need to be
be monitored - on an ongoing basis - makes it impractical for most programs to do this. There are
several tools out there such as Rightlander who monitor the affiliate websites
for brand references and links, words and phrases or a combination of events. It is important to note that
Rightlander itself does not make compliance decisions: it simply provides the affiliate and operators
with a list of locations where these conditions do or don't exist. The reports are also made available to
affiliates free of charge.
There are 3 main advantages to letting Rightlander compliance scan your site:
Our operators can evaluate your site much more quickly, meaning you can potentially receive authorisation to market them faster
You get to see what the operators require of you and a list of any page URLs on your site that may be deemed non-compliant, with reasons
It shows operators that you can be trusted to engage in the compliance process
Unlike search engine crawlers, Rightlander does not store the bulk of your content...it works in real-time.
It does store small excerpts of text as reference points, for example the anchor text you use to link to a brand,
allowing you and the operator to quickly locate brand links, references and any issues identified.
In accordance with crawler etiquette, the Rightlander crawler identifies itself in the UserAgent string
(see below). We only send one crawler to scan a site initially and it is designed to crawl at a
fairly slow speed (typically 1 page every 3-4 seconds on the average affiliate site) to avoid putting
unnecessary strain on slow servers. On large sites, a second crawler can be dispatched if the crawl
has more than 5,000 pages waiting. The crawler works sequentially, only crawling one page at a time and
usually visits each site once a month.
We are very aware that many sites cater for big sporting or recreational events and the crawler would not be
a particularly welcome guest at these times. We have created an Events Diary where we can block off dates to
avoid sending the crawler to your site. We cater for the big events (the Cheltenham Festival, Grand National,
the Derby and the World Cup Final for example) but if you have any specific events you would like us to add,
please email crawler@ (rightlander . net) with details.
Whitelisting/Blocking The Rightlander Crawler
You may choose to allow or exclude the crawler using the UserAgent string below. If you choose to
block Rightlander, we will inform the operators that you do not wish to be compliance scanned
and prevent them from submitting your site for scans. If you have any questions for Rightlander
regarding the crawler, please email crawler@ and we will respond accordingly.
Finally, please note that if you block Rightlander, we will not be able to monitor the
landing pages you send traffic to if up have signed up for that service.
Rightlander UserAgent String
Rightlander uses the following UserAgent string to identify itself:
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/42.0.2311.135 (https://www.rightlander.net/crawler_info.php, Compliance Crawler) Safari/537.36 Edge/12.246
If you have chosen to block Rightlander, we strongly suggest that you use the UserAgent
string above: IP addresses can change and blocking those does not guarantee we won't scan your
site at some point in the future if we change servers.