BGO Entertainment has linked up with Rightlander in an effort to enhance its responsible gambling measures. Under the deal, Rightlander will work with BGO supplying them with compliance reports and alerts to help the operator improve affiliate compliance by monitoring affiliate sites for specific information.
Rightlander technology scans a website and constructs a list of locations where an operator’s brand is either mentioned or linked to. This will additionally enable BGO to find affiliate websites linking to its pages that it is not aware of and ensure all linked sites are compliant and acting responsibly.
“We understand the importance of making sure that consumers get the right information about the offers that our affiliate partners promote for us on our behalf,” BGO chief marketing officer Allan Turner said.
“So, to make sure that is the case, we have partnered with Rightlander to help us ensure that every listing for our sites is accurate and compliant with Gambling Commission guidance.”
Rightlander founder Ian Sims added: “Many operators are looking for efficient ways to ensure that their affiliates remain compliant, particularly in regions such as the UK where the UKGC hold the operator responsible for the actions of their affiliates.
“The Rightlander platforms takes the hassle out of ensuring affiliate compliance, and we are thrilled to be working with BGO to help them improve their processes and to better manage their affiliate partners.”
The BGO deal comes hot on the heels of the announcement that Alea Affiliates will be using Rightlander for similar reasons to keep an eye on affiliates of SlotsMillion and Lady Luck’s casino.