Rightlander begins affiliate site compliance checks
London – 12th December, 2017 – Rightlander, the ground-breaking affiliate landing page tracker, has flicked the switch on a new product that allows online gambling operators to run automated checks on complete affiliate sites to help identify compliance issues.
Operators can provide Rightlander with lists of affiliate websites and the scanner identifies pages where operator brands are mentioned or linked, any anchor text used, where images used to link are self-hosted and where specific operator-defined words or phrases occur.
Operators are provided with a range of reports, which can be downloaded in CSV format after each run for flexible filtering, follow-up actions and which can be stored efficiently by the operator audit-trail purposes. Each report deals with a specific affiliate site, and is filtered to only include brands the operator is responsible for. Continue reading “Press Release: Compliance checks started”
As some of you already know, Rightlander already reports on anchor text and anchored creative used by an affiliate site so that affiliates can keep an eye on which pages need updating when it comes to the compliance rules that the UK Gambling Commission have become somewhat hot on recently.
In addition to this basic level of reporting, Rightlander is expanding it’s compliance coverage to provide affiliate site scanning tools to help gambling operators and affiliates work together to ensure that all marketing activities are compliant with the legislation. The aim is to help affiliates show operators that they are doing things “above board” and to put operator’s minds at rest that they are doing everything they can to avoid having huge fines or, worse still, their licences suspended or revoked. The common thought is that this IS going to happen to someone, possibly a high-level operator, if only to make an example out of them.
The scanning goes live on December 10th 2017. Operators can sign up and submit sites for scanning from the 8th December on a first-come, first-served basis.
If you are an affiliate or operator looking for automated solutions to assist you with ensuring that your compliance obligations are met, you should definitely contact Rightlander asap ( email support@ or compliance@ ) .
For more information, please visit the Compliance section
Author: Ian Sims.
There comes a point for many affiliates when you have to ask yourself a question: “Is this what I want to do for a living or is it just a hobby?”. For me, this point came around one year into starting my first affiliate site when I picked up my first big customer. Until that point, I hadn’t really believed it would ever be a full-time job but now I wasn’t so sure.
I consider myself fortunate in that I had previously set up and managed two “offline” businesses, employing staff and supplying B2B and B2C services. Both experiences taught me a lot about running a business and the lessons I learned I applied to my affiliate business which I subsequently sold in 2016. In this article, I’ll relate to that experience in the hope it can help other affiliates with making some often difficult business decisions. Continue reading “Business Decisions For Affiliates”
As the affiliate industry evolves – and equally as importantly to most affiliates, as Google evolves – an affiliate more and more needs to be thinking about how to stand out from the crowd, how to be different and above all, how to be authoritative. Authority is likely to be the singular most important weapon in an affiliate’s armoury as the future unfolds and it’s not so easily achieved. But there are ways and means, even if you don’t know your subject inside out. The articles in the Affiliate Business section of Rightlander will hopefully provide you with some ideas to provoke some thoughts on evolving your business aswell.
If you look back at affiliate sites over the past 10-15 years, it doesn’t take long to realise that the “review” has traditionally been the lifeblood of the affiliate business. Indeed, some of the biggest and most successful affiliates out there have got to where they are simply by reviewing stuff (and not always particularly well or even knowledgeably). But it’s not quite so straightforward as it used to be: reviews need to provide more than they used to. Continue reading “The Evolution Of The Review Model”