Rightlander partners with Genting

Operator becomes the latest to leverage Rightlander’s innovative affiliate landing page tracker to improve compliance

London – 4th June, 2018Genting has become the latest tier one operator to partner with ground-breaking affiliate landing page tracker, Rightlander, as it looks to improve affiliate compliance and its strengthen responsible gambling measures.

Rightlander’s technology scans affiliate websites, simultaneously building a list of locations where an operator’s brand is mentioned or linked to while also searching for certain events and conditions defined by the operator.

These can be inclusive or exclusive and specific to the individual operator. The technology also captures images and the content of anchor text used to link to the operator’s brands and creates a variety of custom reports and alerts for the operator

This will help Genting discover affiliate websites linking to its [which brands?] brands that they are currently unaware of, allowing it to ensure the affiliates sending traffic to its sites are acting responsibly.

Rightlander also allows operators to set automatic “compliance violation events” that notify them whenever they occur on any of the websites linking to their brands.

By using Rightlander, Genting can demonstrate to the UK Gambling Commission and other regulators that it is doing all it can to ensure the affiliates sending traffic to its websites are acting responsibly.

Ian Sims, founder of Rightlander, said: “Compliance is a key consideration for operators now and moving forwards, and we are delighted to be working with Genting to help them ensure the affiliates sending traffic to their websites are acting responsibly.

“The Rightlander platform makes this processes easy and efficient, and ensures operators can be confident that the affiliates they are working with are fully compliant with the rules and regulations they must adhere to.”

Robert Wakeham, Head of Affiliates at Genting, said: “We take compliance very seriously, and are thrilled to be working with Rightlander to take our protocols to the next level. This has allowed us to improve our monitoring process, and to significantly boost compliance as a result.”

The partnership with Genting comes shortly after striking similar deals with the likes of LeoVegas and GVC, as well as with ALEA for its SlotsMillion and LadyLucks brands, the bgo Group for its roster of online casino sites and the Kindred Group.

Rightlander partners with Genting

Rightlander signs LeoVegas and GVC

Supplier to help tier one operators improve affiliate compliance via its innovative landing page tracker

London – 9th May, 2018Rightlander, the ground-breaking affiliate landing page tracker, has signed deals with LeoVegas and GVC to help both operators improve affiliate compliance and boost their responsible gambling measures.

Rightlander’s technology scans affiliate websites, simultaneously building a list of locations where an operator’s brand is mentioned or linked to while also searching for certain events and conditions defined by the operator.

These can be inclusive or exclusive and specific to the individual operator. The technology also captures images and the content of anchor text used to link to the operator’s brands and creates a variety of custom reports and alerts for the operator

This will help LeoVegas and GVC discover affiliate websites linking to their brands that they are currently unaware of, allowing both operators to ensure the affiliates sending traffic to their sites are acting responsibly.

Rightlander also allows operators to set automatic “compliance violation events” that notify them whenever they occur on any of the websites linking to their brands.

By using Rightlander, LeoVegas and GVC can demonstrate to the UK Gambling Commission and other regulators that they are doing all they can to ensure the affiliates sending traffic to their websites are acting responsibly.

Rightlander founder, Ian Sims, said: “We are thrilled to have signed two big-name operators, and for Rightlander to be able to assist both LeoVegas and GVC in their efforts to improve affiliate compliance.

“The Gambling Commission has made it very clear that the onus is on operators to ensure affiliates are acting responsibly, and Rightlander takes on much of the leg work required to do this.”

Petra Blixt at LeoVegas said: “LeoVegas has high ambitions for compliance with laws and regulations and we have continuously improved our procedures and processes.

“Being compliant is very important for LeoVegas and when it comes to affiliate compliance Rightlander is yet another step LeoVegas is taking in improving the monitoring process of our affiliate partners and ensure compliance,”

Violeta Anestopoulou, Affiliate Manager at GVC, Casino Brands, said: “At PartyCasino, we believe what’s good for our affiliates is also good for us, and that’s why we’re delighted to have partnered with Rightlander.

“Rightlander enables us to quickly and efficiently check all affiliate sites to ensure that their links are up-to-date and all their content is UKGC compliant.

“This way, both parties receive the maximum benefit from their player traffic without the hassle of having to manually update their pages.”

The partnerships with LeoVegas and GVC come hot on the heels of similar deals signed with ALEA for its SlotsMillion and LadyLucks brands, the bgo Group for its roster of online casino sites and the Kindred Group.

Rightlander signs LeoVegas and GVC

Alea & Rightlander

Rightlander has teamed up with Alea (SlotsMillion & Lady Luck’s Casino) to assist them with their affiliate compliance monitoring. Alea announced the partnership on April 9th 2018 in a recent blog post entitled Let’s All Be Compliant and accompanying press release.

With the UKGC deadlines fast approaching in May, more and more iGaming operators taking steps to help them manage the daunting responsibility of ensuring their affiliates remain compliant when marketing to UK punters. The UKGC have firmly placed the responsibility for affiliate compliance on the shoulders of the operators while the Information Commissioner’s Office (ICO) will be taking a more direct approach, fining affiliates directly. For the operator however, the repercussions for failure in this department could be far more serious. Continue reading “Alea & Rightlander”

Alea & Rightlander

PR: BGO Signs Up To Rightlander For Compliance Monitoring

28 February 2018

BGO Entertainment has linked up with Rightlander in an effort to enhance its responsible gambling measures. Under the deal, Rightlander will work with BGO supplying them with compliance reports and alerts to help the operator improve affiliate compliance by monitoring affiliate sites for specific information.

Rightlander technology scans a website and constructs a list of locations where an operator’s brand is either mentioned or linked to. This will additionally enable BGO to find affiliate websites linking to its pages that it is not aware of and ensure all linked sites are compliant and acting responsibly.

“We understand the importance of making sure that consumers get the right information about the offers that our affiliate partners promote for us on our behalf,” BGO chief marketing officer Allan Turner said.

“So, to make sure that is the case, we have partnered with Rightlander to help us ensure that every listing for our sites is accurate and compliant with Gambling Commission guidance.”

Rightlander founder Ian Sims added: “Many operators are looking for efficient ways to ensure that their affiliates remain compliant, particularly in regions such as the UK where the UKGC hold the operator responsible for the actions of their affiliates.

“The Rightlander platforms takes the hassle out of ensuring affiliate compliance, and we are thrilled to be working with BGO to help them improve their processes and to better manage their affiliate partners.”

The BGO deal comes hot on the heels of the announcement that Alea Affiliates will be using Rightlander for similar reasons to keep an eye on affiliates of SlotsMillion and Lady Luck’s casino.

Continue reading “PR: BGO Signs Up To Rightlander For Compliance Monitoring”

PR: BGO Signs Up To Rightlander For Compliance Monitoring

Affiliates: How Compliance Will Affect You (Long term!)

It won’t have escaped your notice that here in the UK, the UK Gambling Commission (UKGC) have been having a bit of a compliance crackdown. In fact it goes further than that: money laundering and underage gambling are also high on the agenda with several large fines being handed down to operators like 888 and BGO recently and 17 operators currently “under investigation” – 5 of whom are having their licence renewals considered!

If one were indeed to lose their licence, this could send shockwaves through the industry. In fact, the mere fact that the investigations exist has already sent out one sizeable tremor which has started to have an impact on not only operators, but on affiliates too.

And this is where affiliates who want to work in regulated markets really don’t want to be burying their heads in the sand right now. The attitude of “well if I do something wrong, someone will tell me” is akin to watching you throw your opportunities away – and quite possibly a lot of revenue with it – because the majority of operators that Rightlander has spoken to in the past month or so are not going to take that chance.  Continue reading “Affiliates: How Compliance Will Affect You (Long term!)”

Affiliates: How Compliance Will Affect You (Long term!)

Press Release: Compliance checks started

Rightlander begins affiliate site compliance checks

London – 12th December, 2017 – Rightlander, the ground-breaking affiliate landing page tracker, has flicked the switch on a new product that allows online gambling operators to run automated checks on complete affiliate sites to help identify compliance issues.

Operators can provide Rightlander with lists of affiliate websites and the scanner identifies pages where operator brands are mentioned or linked, any anchor text used, where images used to link are self-hosted and where specific operator-defined words or phrases occur.

Operators are provided with a range of reports, which can be downloaded in CSV format after each run for flexible filtering, follow-up actions and which can be stored efficiently by the operator audit-trail purposes. Each report deals with a specific affiliate site, and is filtered to only include brands the operator is responsible for. Continue reading “Press Release: Compliance checks started”

Press Release: Compliance checks started

Compliance Scanning Now Live

Rightlander has today opened it’s compliance scanning to operators who are struggling with the task of checking affiliate sites for brand compliance. The service reports on brand links, brand mentions, anchor text, self-hosted creative and non-compliant words and phrases.

Operators are being invited to sign up and submit affiliate sites for scanning from December 8th 2018. More information and pricing is available on request.

Following the successful completion of a site scan, reports are available for clients to download in CSV format for filtering and audit trail purposes.

Compliance Scanning Now Live

Rightlander’s Compliance Solutions. Launching 10th December

As some of you already know, Rightlander already reports on anchor text and anchored creative used by an affiliate site so that affiliates can keep an eye on which pages need updating when it comes to the compliance rules that the UK Gambling Commission have become somewhat hot on recently.

In addition to this basic level of reporting, Rightlander is expanding it’s compliance coverage to provide affiliate site scanning tools to help gambling operators and affiliates work together to ensure that all marketing activities are compliant with the legislation. The aim is to help affiliates show operators that they are doing things “above board” and to put operator’s minds at rest that they are doing everything they can to avoid having huge fines or, worse still, their licences suspended or revoked. The common thought is that this IS going to happen to someone, possibly a high-level operator, if only to make an example out of them.

The scanning goes live on December 10th 2017. Operators can sign up and submit sites for scanning from the 8th December on a first-come, first-served basis.

If you are an affiliate or operator looking for automated solutions to assist you with ensuring that your compliance obligations are met, you should definitely contact Rightlander asap ( email support@ or compliance@ ) .

For more information, please visit the Compliance section

Rightlander’s Compliance Solutions. Launching 10th December

Business Decisions For Affiliates

Author: Ian Sims.

There comes a point for many affiliates when you have to ask yourself a question: “Is this what I want to do for a living or is it just a hobby?”. For me, this point came around one year into starting my first affiliate site when I picked up my first big customer. Until that point, I hadn’t really believed it would ever be a full-time job but now I wasn’t so sure.

I consider myself fortunate in that I had previously set up and managed two “offline” businesses, employing staff and supplying B2B and B2C services. Both experiences taught me a lot about running a business and the lessons I learned I applied to my affiliate business which I subsequently sold in 2016. In this article, I’ll relate to that experience in the hope it can help other affiliates with making some often difficult business decisions.  Continue reading “Business Decisions For Affiliates”

Business Decisions For Affiliates

The Shifting Importance Of Linking Out

As Rightlander gets to work on more and more sites, it’s interesting to see the contrast in how affiliate sites link out. It’s made me wonder, perhaps as affiliates we get used to doing something a certain way and don’t necessarily take time to step back and consider how the web fully impacts us as it evolves. I know I have definitely been guilty of this when it comes to links, concentrating more on who links to me rather than who I link to.

Historically, a commonly touted SEO mantra stated that you don’t want to send your “link juice” to other sites (and especially your direct competitors!) but the term seems to be used a lot less frequently in SEO circles these days and probably for good reason. “Authority” is the buzzword and the theory that you’d lose some of your authority by linking to someone else doesn’t seem a particularly logical argument to me.  Continue reading “The Shifting Importance Of Linking Out”

The Shifting Importance Of Linking Out