Rightlander begins affiliate site compliance checks
London – 12th December, 2017 – Rightlander, the ground-breaking affiliate landing page tracker, has flicked the switch on a new product that allows online gambling operators to run automated checks on complete affiliate sites to help identify compliance issues.
Operators can provide Rightlander with lists of affiliate websites and the scanner identifies pages where operator brands are mentioned or linked, any anchor text used, where images used to link are self-hosted and where specific operator-defined words or phrases occur.
Operators are provided with a range of reports, which can be downloaded in CSV format after each run for flexible filtering, follow-up actions and which can be stored efficiently by the operator audit-trail purposes. Each report deals with a specific affiliate site, and is filtered to only include brands the operator is responsible for. Continue reading “Press Release: Compliance checks started”
Rightlander has today opened it’s compliance scanning service to operators who are struggling with the task of checking affiliate sites for brand compliance. The service reports on brand links, brand mentions, anchor text, self-hosted creative and non-compliant words and phrases.
Operators are being invited to sign up and submit sites to the service from December 8th 2018. More information and pricing is available on request.
Following the successful completion of a site scan, reports are available for clients to download in CSV format for filtering and audit trail purposes.
As some of you already know, Rightlander already reports on anchor text and anchored creative used by an affiliate site so that affiliates can keep an eye on which pages need updating when it comes to the compliance rules that the UK Gambling Commission have become somewhat hot on recently.
In addition to this basic level of reporting, Rightlander is expanding it’s compliance coverage to provide affiliate site scanning services to help gambling operators and affiliates work together to ensure that all marketing activities are compliant with the legislation. The aim is to help affiliates show operators that they are doing things “above board” and to put operator’s minds at rest that they are doing everything they can to avoid having huge fines or, worse still, their licences suspended or revoked. The common thought is that this IS going to happen to someone, possibly a high-level operator, if only to make an example out of them.
The scanning service goes live on December 10th 2017. Operators can sign up and submit sites for scanning from the 7th December on a first-come, first-served basis.
If you are an affiliate or operator looking for automated solutions to assist you with ensuring that your compliance obligations are met, you should definitely contact Rightlander asap ( email support@ or compliance@ ) .
For more information, please visit the Compliance section
Author: Ian Sims.
There comes a point for many affiliates when you have to ask yourself a question: “Is this what I want to do for a living or is it just a hobby?”. For me, this point came around one year into starting my first affiliate site when I picked up my first big customer. Until that point, I hadn’t really believed it would ever be a full-time job but now I wasn’t so sure.
I consider myself fortunate in that I had previously set up and managed two “offline” businesses, employing staff and supplying B2B and B2C services. Both experiences taught me a lot about running a business and the lessons I learned I applied to my affiliate business which I subsequently sold in 2016. In this article, I’ll relate to that experience in the hope it can help other affiliates with making some often difficult business decisions. Continue reading “Business Decisions For Affiliates”
As Rightlander gets to work on more and more sites, it’s interesting to see the contrast in how affiliate sites link out. It’s made me wonder, perhaps as affiliates we get used to doing something a certain way and don’t necessarily take time to step back and consider how the web fully impacts us as it evolves. I know I have definitely been guilty of this when it comes to links, concentrating more on who links to me rather than who I link to.
Historically, a commonly touted SEO mantra stated that you don’t want to send your “link juice” to other sites (and especially your direct competitors!) but the term seems to be used a lot less frequently in SEO circles these days and probably for good reason. “Authority” is the buzzword and the theory that you’d lose some of your authority by linking to someone else doesn’t seem a particularly logical argument to me. Continue reading “The Shifting Importance Of Linking Out”
As the affiliate industry evolves – and equally as importantly to most affiliates, as Google evolves – an affiliate more and more needs to be thinking about how to stand out from the crowd, how to be different and above all, how to be authoritative. Authority is likely to be the singular most important weapon in an affiliate’s armoury as the future unfolds and it’s not so easily achieved. But there are ways and means, even if you don’t know your subject inside out. The articles in the Affiliate Business section of Rightlander will hopefully provide you with some ideas to provoke some thoughts on evolving your business aswell.
If you look back at affiliate sites over the past 10-15 years, it doesn’t take long to realise that the “review” has traditionally been the lifeblood of the affiliate business. Indeed, some of the biggest and most successful affiliates out there have got to where they are simply by reviewing stuff (and not always particularly well or even knowledgeably). But it’s not quite so straightforward as it used to be: reviews need to provide more than they used to. Continue reading “The Evolution Of The Review Model”
This is the area of Rightlander where (I hope!) you will get some ideas to help you with your affiliate marketing. I started out as an iGaming affiliate (yes, some people still call it ‘gambling’) way back in 2004 when the online world was quite a different place. A lot less sophisticated and definitely easier to pull in the traffic.
As you’d fully expect, things have moved on a lot since then and while it requires a bit more ‘outside-the-box’ thinking (seriously, I’ll try and avoid corp-talk from now on, i promise) when it comes to finding potential customers to sustain an affiliate business, the landscape offers plenty more opportunities and tools for those that can adapt.
One of the areas I am hopeful will prove most useful to “lifestyle” affiliates (which is what I considered myself to be for 12 years!) is the business section which offers up some ideas for evolving an affiliate business, looking out for the pitfalls and also contains some articles detailing my experience of selling an affiliate business, something I have been through twice!
Although these articles aren’t just for iGaming affiliates, it’s an area I know very well so it does have a slant in that direction. It has always been a fantastic area to work in: it’s both friendly and fun and I know way more affiliates that make a living from this pastime than don’t! You just need to know what you are talking about to do well and hopefully, this affiliate-oriented blog will help relay a lot of my experience and help you in some small way.